The set up of marketing tools could quickly go wrong if the main strategy is not clearly defined beforehand. This risk is particularly high when you seek to enter new markets. As a result, a good analysis and an excellent know-how are necessary in finding the appropriate answers to critical questions:

• What is the target for the client? In which segment is it?
• What are the short/long term goals?
• What is the best market penetration strategy for my company? Which countries should be targeted first?
• How long does it take to enter a new market?